THE WORLD’S LEADING SUBSCRIPTION MANAGEMENT PROVIDER
The Ink Bureau has managed the public relations and content for Zuora since late in 2018.
In partnership with Zuora, we’ve told Australia and New Zealand about the advent of the Subscription Economy and all it entails. In press releases, bylines and other stories we’ve talked about the end of ownership – the shift from products towards services. We’ve celebrated the success of companies that put customers first. And we’ve explained how Zuora is helping to change the way people around the world approach everything from streamed sport to gas and electricity.
We’ve secured stories on Zuora in The Australian, B&T, In The Black, Inside Retail, New Zealand’s National Business Review, as well as RetailBiz.
OUR RECENT WORK WITH SATTERLEY
Zuora works with some of the world’s largest and most inventive companies, allowing them to offer subscription services that are simple to create and easy to adjust.
We spoke with some of these clients based in Australia and, based on our interviews, put together case studies. They each tell different stories, but one thing every client has in common is that they had an information problem brilliantly solved by Zuora.
Joint customer story
Zuora are a pleasure to work with, and so are the many customers whose work they showcase to demonstrate the power of the Subscription Economy.
With Zuora, The Ink Bureau came up with the idea of writing about the changing nature of the role of the CFO in modern companies. The perfect example worked at Zuora client, Carbar. We interviewed Mathew, Carbar’s remarkable CFO, and told a story about him, his employer, Zuora and the coming age of subscriptions.
Zuora undertook a worldwide survey of more than 13,000 people, asking them about how they used products and services, their subscriptions and their thoughts on the owning “stuff” now and in the future. Many of the findings were remarkable, particularly from Australian and New Zealand respondents.
Our job was to turn the survey into a compelling story and pitch it to media.