Copywriting – taking things slowly

Jess Wootten

Jess Cameron Wootten in his workshop

Before I started The Ink Bureau I was freelance copywriting, but not full time. I was working for clients on weekends and after work. One of the people I did some writing for was Jess Cameron Wootten, who had just opened his own shoemaking and leathercrafting shop, Wootten. He needed some website copy.

I went and visited Jess at his workshop in the Melbourne suburb of Prahran to have a chat, get an idea of what he needed and see how he plied his craft.

The word “inspiring” is grossly overused these days – I avoid it like I avoid the startlingly white-teethed attractive people holding clipboards who stand on street corners and lure people into their monthly charitable donation lairs. But I have no hesitation in using it here.

I’ll get to that in a moment, though. Continue reading