Value. is the world’s most precious resource. Every organisation desperately seeks it – from their employees, from their partners, from their copywriters, from their carpet and upholstery.
However, value is a bit different to other prized commodities. Unlike iron ore and gold, for example, it’s intangible, infinite and entirely subjective.
That doesn’t mean, though, we should strut around the office feeling confident that we’re all “value adders”. I mean, let’s be honest, we almost certainly are. Because value is so nebulous a concept, we can pretty well be unconscious at work, and as long as we’re not slumped on the CEO’s desk wearing only a doily, we can make a case that we’re “adding value”.
My point is that in 2015 adding value isn’t enough. It’s a bit passe, actually. We need to be delivering value to truly earn our swagger.
So how do we do that? Continue reading